Dr. Shahaida P is a Professor and the Area Chairperson-Marketing in the Centre for Management Studies since December 2011 at ASCI.
She holds a Ph. D. in the Services Marketing Area from University of Mysore. She has an M. Phil degree in Management from Alagappa University. She is a Master in Business Administration (Marketing) from Kuvempu University. She holds a Graduate degree in Pharmacy, Government College of Pharmacy, Bangalore University.
She has 19 years of industry, teaching, training, research and consulting experience. She has served as a faculty in reputed management institutes in Bangalore and Hyderabad. Her core areas in teaching are brand management, services marketing, marketing research, sales management, strategic marketing, tourism marketing and corporate social responsibility.
She has worked in the industry with multinational companies in the areas of sales, sales training and product management. She has published research papers and case studies in many national and international journals in the areas of services marketing, branding, retail etc including South Asian Journal of Management, International Journal of Commerce and Management and International Journal of Mobile Marketing.
She has designed and developed customized training programs for the faculty and officials of Ministry of Tourism on “Strengthening Capacities to Capture Market Opportunities” with International exposure visits to Singapore, Indonesia and Malaysia in 2017 and to Spain in 2019.
She has conceptualized and delivered training programs in Sales and Brand Management, Thinking Differently, Coping with Difficult People at Work: Employees and Customers, Fostering Core Values, Stakeholder Management, Creating Corporate Credibility & Values and Corporate Social Responsibility.
She has conducted more than 40 training programmes at ASCI in General Management and Marketing and CSR areas. The clients for training programmes include UCO bank, ministry of Tourism, MDONER, PGCIL, NCL, BCCL, Goodricke Ltd, Orient Cements, Sun Pharma, MSIL, MMTC, Federal Bank etc.
She has conducted sessions on Brand building and Customer relationship management for the Certified Petroleum Management Program for HPCL, BPCL and IOCL.
At ASCI, she has served as the Director: Centre for Healthcare Management from March 2012-November 2014.
She is currently acting as a co-guide for three Ph.D students in marketing under the AIMA-AMU Ph.D Program.